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Cookie Policy

Last updated: 29 July 2026

This Cookie Policy explains how MM Rubbish Clearance Ltd (“MM Rubbish Clearance”, “we”, “us” or “our”) uses cookies and similar technologies on mm-rubbishclearance.co.uk.

1. Who we are

MM Rubbish Clearance Ltd is registered in England and Wales under company number 12372377.

Registered office: Flat 559, 275 New North Road, Islington, London, N1 7AA
Email: info@mm-rubbishclearance.co.uk
Telephone: 020 3504 6427

2. What are cookies?

Cookies are small text files placed on your computer, mobile phone or other device when you visit a website. They can help a website function properly, remember your preferences, help us understand how visitors use the website, and measure the effectiveness of advertising.

We also use similar technologies, including tags, pixels, scripts, local storage and embedded content. References to “cookies” in this policy include these technologies where appropriate.

Cookies may be first-party, set by our website, or third-party, set by another organisation whose service appears on our website. They may be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them.

3. How we use cookies

Strictly necessary

These cookies are required for the website to operate securely and correctly. They provide core website functions, remember your cookie choices, manage website security, deliver pages efficiently and process enquiries you send us.

These cookies cannot be switched off through our cookie-preference tool, because the website would not work properly without them.

Analytics

Analytics cookies help us understand how visitors use the website — which pages are visited, how visitors reach the site, how long they stay and whether technical errors occur. We use this to measure traffic and improve our content and services.

We use analytics cookies only with your consent.

Advertising and conversion

These cookies help us measure whether our advertising results in visits, enquiries or telephone calls. They may also help advertising providers measure and personalise advertisements across different websites and devices.

We use advertising and conversion cookies only with your consent.

Functionality and third-party content

Some features are supplied by third parties, such as maps and customer reviews. These providers may set cookies or collect information about your device when their content loads or when you interact with it.

This content and its cookies are blocked until you consent.

Tag management

We use a tag management tool to control which of the above services load and when. The tool does not normally set cookies of its own, but it governs the services that do.

4. Cookies and services used on our website

The cookies actually placed on your device will vary according to the pages you visit, the choices you make, your browser, and changes made by the relevant providers.

Provider or technologyCategoryPurposeTypical cookies or storageTypical duration
MM Rubbish Clearance / WPConsentStrictly necessaryRecords whether you accepted, rejected or customised cookies.wpconsent_cookie and related preference storage6 months
WordPress and LiteSpeed CacheStrictly necessaryOperates, secures and efficiently delivers the website._lscache_vary and temporary session or cache storageSession to a limited period
ElementorStrictly necessaryBuilds and displays page layouts and handles enquiry form behaviour.Elementor cookies and browser local storageSession to approximately 1 year
Google Tag ManagerTag managementControls when analytics and advertising services load.Sets no cookies itself; the services it loads set their ownDepends on the service loaded
Google AnalyticsAnalytics — consent requiredMeasures visits, page use, traffic sources and interactions so we can improve the website._ga, _ga_* and related identifiersUp to 2 years
Google AdsAdvertising and conversion — consent requiredMeasures enquiries and other actions resulting from our advertisements._gcl_au, _gcl_aw and other Google advertising identifiersCommonly up to 3 months; some Google cookies last longer
Google MapsFunctionality / third-party — consent requiredDisplays our location and map functionality. Google may receive device, IP address and interaction information.NID, AEC, SOCS or equivalent Google storageSession to approximately 13 months
Trustindex and connected review platformsFunctionality / third-party — consent requiredDisplays customer ratings and reviews and helps the review widget operate.Provider-specific cookies or local storageVaries by provider
Enquiry and contact formsStrictly necessaryProcesses messages you send us, prevents misuse and confirms successful submission.Session, security or form-state storageSession or short-term

Cookie names and durations change when providers update their services. We review this table after material website changes and through periodic cookie scans.

5. Google services

We use Google Tag Manager, Google Analytics, Google Ads conversion tracking and Google Maps. Where you have consented to the relevant category, Google may process information such as:

  • Your IP address;
  • Device and browser information;
  • Pages visited and actions taken;
  • Approximate location derived from your IP address;
  • Referral information; and
  • Advertising or analytics identifiers.

Google may process this information outside the United Kingdom. Where that happens, we rely on the international data transfer terms within Google’s data processing terms for advertising and measurement products, which incorporate the UK International Data Transfer Addendum to the European Commission’s standard contractual clauses.

More information is available in Google’s Privacy Policy.

6. External links and social media

Our website links to services including WhatsApp, Facebook, Instagram, LinkedIn, X, Trustpilot and Checkatrade. These are ordinary links rather than embedded widgets, so following them is what takes you to the provider — simply loading our pages does not place their cookies on your device.

If you do follow a link, the destination website may collect information about you and set its own cookies. Its privacy and cookie policies will apply, not ours.

If you contact us through WhatsApp, that platform processes your information under its own terms and privacy policy.

7. Your choices

When you first visit our website, our cookie notice lets you accept, reject or manage every cookie that is not strictly necessary. Rejecting is as easy as accepting, and nothing on this website is withheld from you if you reject.

You can change your decision at any time by selecting Cookie Preferences on our website.

Withdrawing consent does not affect the lawfulness of anything done before you withdrew it. Changing your preferences stops future use, but it may not remove cookies already stored on your device — you can clear those through your browser settings.

Most browsers also let you view and delete cookies, block cookies from particular websites, block third-party cookies, or block all cookies. Blocking every cookie may stop parts of this website working correctly.

You may also install the Google Analytics Opt-out Browser Add-on.

8. Legal basis

The Privacy and Electronic Communications Regulations 2003, as amended by the Data (Use and Access) Act 2025, govern the storage of information on and access to information from your device.

We store or access information on your device:

  • Without consent, where a technology is strictly necessary for a service you have requested; and
  • With your consent, for analytics, advertising and third-party content.

Where these cookies involve personal information, we process it in accordance with UK data protection law. For every cookie in the consent categories above, our lawful basis under the UK GDPR is your consent. For strictly necessary cookies, we rely on our legitimate interests in operating a secure and functioning website.

Further information about how we handle personal information is in our Privacy Policy.

9. Changes to this policy

We may update this Cookie Policy when we change the technologies used on the website, when providers change their services, or when the law or regulatory guidance changes.

The date at the top shows when it was last updated. We may highlight material changes through the website or the cookie-preference tool.

10. Contact us

If you have questions about our use of cookies or your privacy rights, contact:

MM Rubbish Clearance Ltd
Flat 559, 275 New North Road
Islington, London, N1 7AA
Email: info@mm-rubbishclearance.co.uk
Telephone: 020 3504 6427

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, or by calling their helpline on 0303 123 1113.